If you are a loan officer or mortgage broker and you are considering purchasing leads, you may want to consider "real time" mortgage leads.

If you have been frustrated with mortgage lead companies in the past, it may have been because you were receiving recycled leads, or better put, "junk leads."

Junk leads go round and round from lead company to lead company. Bought in bulk for cheap, than sold to unassuming loan officers at a profit.

For this reason alone, you should give serious consideration to real time leads, because real time leads are delivered within seconds of the prospect submitting the on line form, and you can be sure the lead is of good quality.

Before you go and commit to a lead company, be sure to do some research on the company. Call the lead company and speak with someone in customer service.

You want to be sure you are getting your money's worth, so find out how the lead provider obtains their mortgage leads.

If they are not obtaining their leads through sites they own and operate on their own, than the leads are not fresh, and you need to move onto the next lead company.

Remember, you work hard for your money, so if the lead company you are considering cannot give you answers to your questions, than most likely they can't provide you with good quality leads.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles.